Fair Trade for Business

Wondering how Fair Trade can help your business?

Fair Trade sales are ever increasing as consumers expect ethical options. Even in 2008 sales of certified products valued £700m, continuing an average growth of 40% each year. By offering a Fair Trade product at work or to your customers you will also be helping producers in developing countries in the long term. And Wales is still the world´s first Fair Trade Nation!

What are the benefits to my business?

• In a crowded market place Fair Trade could help you stand out. Your organisation may benefit from increased sales and profitability.
• Your commitment to Fair Trade may increase customer loyalty which will reduce your marketing costs and increase your income
• Recruiting staff and volunteers may be easier if you show you are a caring and ethical employer, and volunteer/staff retention may also increase.
• Fair Trade provides an opportunity for positive public relations – tell the local press about your move to Fair Trade, as well as your funders and other stakeholders. If you stock a minimum number of products you could be featured in your local Fair Trade town guide. We can put you in touch with your local group through Fair Trade Wales.
• Younger consumers expect companies to do business ethically and Fair Trade is one way to start. A recent survey of European shoppers shows three quarters think businesses should actively do good things for communities in developing countries.

 

What next?

• Check out the list of products that can be used in the hospitality industry. See ideas from Truffles restaurant in Swansea.
• Take it a step further – make your whole organisation Fair Trade friendly  - adopt a policy.

Already doing it? Add your business to the map of Fair Trade in Wales. There is no charge and it will help customers can find you.

For more information about what Fair Trade means read our Marketing Factsheet.

 

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