Fair Trade sales are ever increasing as consumers expect ethical options. Even in 2008 sales of certified products valued £700m, continuing an average growth of 40% each year. By offering a Fair Trade product at work or to your customers you will also be helping producers in developing countries in the long term. And Wales is still the world´s first Fair Trade Nation!

• In a crowded market place Fair Trade could help you stand out. Your organisation may benefit from increased sales and profitability.
• Your commitment to Fair Trade may increase customer loyalty which will reduce your marketing costs and increase your income
• Recruiting staff and volunteers may be easier if you show you are a caring and ethical employer, and volunteer/staff retention may also increase.
• Fair Trade provides an opportunity for positive public relations – tell the local press about your move to Fair Trade, as well as your funders and other stakeholders. If you stock a minimum number of products you could be featured in your local Fair Trade town guide. We can put you in touch with your local group through Fair Trade Wales.
• Younger consumers expect companies to do business ethically and Fair Trade is one way to start. A recent survey of European shoppers shows three quarters think businesses should actively do good things for communities in developing countries.
Already doing it? Add your business to the map of Fair Trade in Wales. There is no charge and it will help customers can find you.
For more information about what Fair Trade means read our Marketing Factsheet.
Our dedicated Fair Trade Marketing Officer, Elizabeth Hudson, can help businesses find suppliers, source a new product and adopt a Fair Trade policy.
If you want to set up a specialist Fair Trade business – talk to us, we provide marketing support.
If you need help publicising your move to Fair Trade products, try our Media Toolkit – Template Press Release for Fair Trade at Work.
This project is kindly supported by the Wales For Africa Framework from the Welsh Assembly Government.
List of Fair Trade Suppliers in Wales
Fair Trade Policy for businesses
Case studies about our Fair Trade clients