Fair Trade for Business

Wondering how Fair Trade can help your business?
 

Fair Trade sales increase on average 40% each year and consumers expect ethical options.  By offering a Fair Trade product at work or to your customers you will also be helping producers in developing countries in the long term.  And Wales has just become the world´s first Fair Trade Nation!

What are the benefits to my business?

• In a crowded market place Fair Trade could help you stand out.  Your organisation may benefit from increased sales and profitability.
• Your commitment to Fair Trade may increase customer loyalty which will reduce your marketing costs and increase your income
• Recruiting staff and volunteers may be easier if you show you are a caring and ethical employer, and volunteer/staff retention may also increase.
• Fair Trade provides an opportunity for positive public relations – tell the local press about your move to Fair Trade, as well as your funders and other stakeholders.  If you stock a minimum number of products you could be featured in your local Fair Trade town guide. 

Make your business Fair Trade friendly - adopt a policy.

How can we help?

Our dedicated Fair Trade Marketing Officer, Elizabeth Hudson, can help businesses find suppliers, source a new product and adopt a Fair Trade policy.

If you want to set up a specialist Fair Trade business – talk to us, we provide in depth marketing support.

If you need help publicising your move to Fair Trade products, try our Media Toolkit – Template Press Release for Fair Trade at Work. 

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